Gut-Busting Challenge
Free
A seven-day reset for men ready to stop waiting for Monday.
- Seven daily workouts
- Simple nutrition targets
- Progress baseline
Stronger at 40+
YOU DON'T NEED TO TRAIN LIKE YOU'RE 25 TO LOOK BETTER AT 50.
Simple training, high-protein meals, and visible progress for busy men who want to feel strong again—without complicated diets or endless gym sessions.
No complicated equipment. No crash diet. Just useful work.
30-day protocolDay 01
The goal
DISCIPLINE TODAY. FREEDOM TOMORROW.
Our promise
Built for real life.
30–45 min
Workouts built around a full-time schedule
40+
Training designed for grown men, not gym influencers
No nonsense
Simple meals, useful movements, clear tracking
The Dad Bod Down method
Less fitness theater. More useful work.
One practical system connects your training, food, and progress so you always know what to do next.
- 01
Train for the body you have now
Use joint-conscious strength and conditioning sessions that fit into 30–45 minutes, with no complicated equipment required.
- 02
Eat like a normal person
Build repeatable, high-protein meals without banning dinner out, weighing every leaf, or cooking a separate menu for the family.
- 03
Make progress visible
Track the measurements and habits that matter. Check in on Day 1, Day 15, and Day 30 instead of guessing whether the plan works.
Choose your level
Start small. Get serious when you are ready.
30-Day Dad Bod Destroyer
$19
The focused, low-cost plan to lose the gut and rebuild momentum.
- 30-day training plan
- High-protein meal guide
- Day 1, 15, and 30 tracking
8-Week Transformation
$49
More structure, progression, and time to build lasting strength.
- Progressive eight-week program
- Workout video guidance
- Habit and measurement tracker
Coaching & Community
$99/mo
Personal accountability and a group of men doing the work with you.
- Personalized guidance
- Regular check-ins
- Private community access
Need fully individual support? Twelve-week 1-on-1 transformation coaching starts at $299.
Day one beats one day
Refuse to get old quietly.
Take the free seven-day challenge, establish your baseline, and prove what a focused week can do.